Monday, April 27, 2009

Starting your Video Production ?

Let us show you how with this few simple tips from shooting, editing and creating your very own corporate videos.

1) Walk with the camcorder
2) Pan too much or too fast.
3) Overuse the zoom.
4) Use high contrast lighting situation
1) Plan your shoot
2) Check your Audio
3) Hold yout shots
4) Frame and compose your shots
5) Use a tripod when shooting (whenever practical).
6) Shoot from different angles.

Corporate Video

Tell a story,good corporate videos tell a story to keep viewers engaged.
Keep it short The best recruiting and marketing videos are anywhere from 30 seconds to a few minutes. If you've got an hour's worth of content, break it up into small chunks so that viewers can easily find the topics most interesting to them.
Do your homework There is no guarantee that a video-marketing campaign will become a viral success. Still, you can improve your chances by doing research on what customers want, just as you would with traditional marketing.

Fake it. Experts say it's best to be honest about who you are, as authenticity is highly valued on the Web.
Script it The best recruiting videos let employees tell their own stories in their own words.
Be too slick Corporate video blogs don't need to have a high production quality to be successful. In fact, experts say highly produced video blogs that are too slick are easily mistaken for advertising.
Cater only to youth. Viewers in the 35 to 54 age range are just as likely as 18- to 24-year-olds to watch online video, according to a recent survey. If you target ads only to younger viewers, you'll miss a sizable audience.

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